Multi-channel travel platform combining personalized itinerary planning, curated content, integrated deals, and real-time events for international visitors
Government-run tourism authority for a major Middle East destination, operating a public-facing digital platform that serves international travelers across trip planning, attractions, dining, shopping, and events.
Fragmented visitor journey across trip planning, attractions, dining, shopping, and events content.
High volumes of static informational content with limited personalization for returning visitors.
Difficulty converting content discovery into bookable actions such as passes, deals, and flights.
Fast-changing events, seasonal campaigns, and offers requiring continuous content updates.
Improved wayfinding across trip planning, attractions, dining, and events content.
Increased conversion pathways from content discovery to deals, passes, and flights.
Strengthened content relevance through login-based personalization.
Streamlined content governance across multiple audience-facing verticals.
7 core content pillars unifying trip planning, attractions, dining, events, and shopping.
Personalized Top Picks functionality enabling saved, login-based recommendations.
Integrated deals capability spanning attractions, dining, shopping, and hotels.
Real-time events calendar supporting concerts, festivals, and seasonal campaigns.
From AI and CMS work to stronger internal teams, Praxle plugs in where you need strategy, delivery, or long-term capacity.
