Unified Digital Experience
Platform for a MultiDestination Retail & Leisure
Group
A mobile-first platform for wayfinding, offers,
and events across a multi-property retail and
leisure portfolio, built to replace fragmented,
property-by-property microsites.
Client Profile
Middle East-based multi-destination retail and leisure group operating largescale shopping and entertainment destinations serving high-volume regional
visitor traffic.
Business Challenge
Fragmented digital presence across multiple standalone property
microsites.
Manual, slow updates to store directories, offers, and event listings.
Limited visibility into visitor engagement and on-site behavior.
Low repeat engagement due to a lack of personalized offers and loyalty
tie-in.
Implemented Solution
Content & Operations
Centralized CMS enabling non-technical teams to manage listings, offers, and events across all properties.
Role-based admin access with streamlined, governance-aligned publishing workflows.
Platform Experience
Responsive web platform with interactive digital wayfinding, store directory, and real-time offer and event listings.
Unified experience layer consolidating multiple property microsites into one scalable platform.
Enterprise Architecture
Cloud-enabled, API-integrated architecture connecting tenant, loyalty, and POS systems.
Performance-optimized infrastructure built to handle high-volume seasonal traffic spikes.
Impact
Shifted mall engagement from static signage to a connected, data-informed
digital experience.
Reduced content publishing turnaround across properties.
Improved visitor wayfinding and on-site navigation.
Increased engagement with offers and events content
Strengthened operational visibility into visitor behavior.
Performance Highlights
Unified platform launched across 6 retail and leisure destinations,
supporting 350K+ monthly visitor sessions.
25% faster content publishing, enabling same-day updates across all
properties.
30% increase in offer and event page engagement.
15% reduction in visitor support and inquiry volume.
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