Bilingual Digital Platform
for a Government-Run
International Art Fair
Multilingual CMS and virtual fair extension
supporting a recurring cultural event and its
year-round public program.
Client Profile
Government-affiliated cultural and tourism authority in West Asia overseeing
a long-running international art fair and its associated year-round exhibitions,
talks, and educational programming.
Business Challenge
Content spread across multiple recurring program strands, including
exhibitions, talks, performance, and education, with no unified structure.
Bilingual Arabic and English audiences requiring full content parity across
all sections.
Historical editions and archives needing a persistent digital presence to
sustain engagement beyond event dates.
Exhibitor, curator, sponsor, and partner information requiring structured,
easily updated directories.
Implemented Solution
Content Operations & Directories
Modular directories for exhibitors, curators, sponsors, and media partners, independently maintainable by content teams.
Digital archive framework preserving multiple past editions without duplicating page structures.
Platform Experience
Bilingual, fully localized CMS supporting parallel Arabic and English content structures.
Structured program architecture separating exhibitions, talks, performance, and educational content into distinct, navigable journeys.
Audience & Engagement
Virtual fair extension providing an always-available digital counterpart to the physical event.
Integrated newsletter capture, social channel linking, and media-listing hub for ongoing audience engagement.
Impact
Extended a seasonal physical event into a year-round digital presence.
Enabled full bilingual parity across public-facing content.
Extended audience engagement beyond event dates while preserving
historical editions in an accessible digital archive.
Simplified ongoing updates to exhibitor, curator, and partner information.
Supported a smooth digital transition as the fair evolved into a new
international branding partnership.
Performance Highlights
17 editions across 4 program strands, exhibitions, talks, performance, &
education, structured within a single content architecture.
Fair participation scaled from 42 to 142 galleries across its run.
Full bilingual Arabic and English content coverage across the platform.